The rise of the humble medical mask
Made of paper, elastic and some plastic, I used to live a very modest life in the shadow of other important life-saving and quality-of-life-improving medical devices, like pacemakers, heart valves and knee implants.
The people who used me regularly regarded me a product that would always be available in abundance at low prices. Most hospital buyers positioned me in the unglamorous 'routine quadrant' of the widely used Kraljic-grid. They were often ready to swap me, without hesitation, for the reasons of costs.
And then, one day, everything changed.
Posted on 17.07.2020