MedTech Europe illustrates the value of medical technology in new video series, Connecting the Dots
Posted on 20.04.2021
Medical science has improved rapidly, raising life expectancies around the world. But as longevity increases, so too does the demand on healthcare services with rising costs and an overstretched workforce struggling to meet its patients’ needs. Connecting the Dots is an exciting new online video series, exploring the ways medical technologies – medical devices and diagnostics – are meeting these challenges – from diagnosis to cure.
Produced by BBC StoryWorks Commercial Productions – the commercial content division of BBC Global News, Connecting the Dots highlights some of the most pioneering devices, diagnostic solutions and services that are improving outcomes for patients and transforming entire systems of care. We showcase the work of the innovators, healthcare professionals and organisations fuelling progress by telling stories about the people at the heart of these developments.
Serge Bernasconi, CEO, MedTech Europe, said: “We are excited about the launch of this series produced by BBC StoryWorks. Tens of thousands of medical technology companies, many of them being SMEs, are working relentlessly day-by-day to provide life-saving innovations to patients, to make healthcare systems more efficient and more resilient. It is a great recognition for all of them to bring their work closer to the public. I am very pleased to have a large variety of our industry’s innovations represented, and common ambition reflected in this series.”
Simon Shelley, global director of BBC Programme Partnerships – part of BBC StoryWorks, said: “We set out to explore the profound impact medical technology has on improving and saving lives. Medical technology can drive enormous value for people, professionals, and whole systems of care at every phase of the patient pathway; but there is a need to ensure this is not taken for granted at such a crucial time for society. We hope this series can foster a deeper understanding of medical technology for existing and new online audiences.”
Connecting the Dots is available to explore here – www.medtechconnectingthedots.com