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Our Priorities

Digital Health

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Medical technologies are transforming the way healthcare works for all of us. From faster diagnoses to remote monitoring, digital health contributes to smarter, safer, and more connected care.

Driving the digitalisation of healthcare

Better Care for Patients

Digital health technologies make it easier for patients to own and manage their health journey, with tools for prevention, monitoring and remote check-ups that reduce the need for hospital visits.

Efficient Support for Professionals

By streamlining processes, digital health saves healthcare professionals valuable time and allows them to focus more on patient care, helping alleviate workforce shortages and meet the needs of an ageing population.

Building Trust and Unlocking Potential

MedTech Europe works with all health stakeholders, including policymakers, to create an environment where digital health can thrive, removing barriers to adoption and advancing innovation. Our goal is a future where healthcare systems across Europe harness the full power of digital health technologies, built on a foundation of trust and security.

Key topics

Health Data

For digital health to reach its full potential, we need to unlock the benefits of health data. Medical technology companies are at the heart of the health data ecosystem* as they need to process health data, both when developing new technologies, and as part of their roll-out to healthcare systems.

Adoption of Digital Health

Digital health technologies (DHTs) present an opportunity for better, safer, and more efficient healthcare delivery systems. For instance, digital health technologies enable remote patient monitoring, improving access to healthcare and reducing access inequalities.

Artificial Intelligence

Safe, high-quality and trustworthy artificial intelligence (AI) has the potential to assist European health systems in responding to the major challenges they face. AI can substantially improve healthcare and patient outcomes.

Cybersecurity

Since 2020, healthcare systems and services have been placed at the epicentre of malicious cyber activities — 60% of ransomware attacks throughout 2021 targeted healthcare facilities or healthcare industry services (1).

Alexander Olbrechts

Director Digital Health & Medtech Value
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Alexander Olbrechts

Director Digital Health & Medtech Value

Medtech Europe

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As the Director of Digital Health & Medtech Value at MedTech Europe, Alexander oversees all activities related to digital regulations impacting the medical technology sector. The primary areas of focus include artificial intelligence, data management & governance, the European Health Data Space, and cyber resilience.

Before joining MedTech Europe, Alexander was employed by the Belgian technology association and actively participated in multiple other European associations. In addition, he held positions as a business unit manager, product manager and medical advisor in both the medical technology and pharmaceutical industries. Throughout his professional career, he has consistently demonstrated a strong commitment to advancing digital health.

Alexander holds multiple degrees in Biomedical Sciences, Medical Imaging, and Management in Healthcare. As a Belgian national and native Dutch speaker, he is fluent in French and English. In his leisure time, Alexander enjoys participating in triathlons and indulging his passion for skiing during the winter season.

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Digital Health