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Competitiveness

Europe's medical technology sector doesn't just deliver world-class solutions for patients and health systems. It drives the research that keeps Europe competitive, resilient and future-ready.

Europe is rewriting the rules that can make the medical technology sector competitive again

The revision of the EU medical devices rules is in the European Parliament and the Council now.  At the same time, the European Commission unveiled its proposal for a new Public Procurement Regulation. Alongside other key legislation impacting medical technologies, these files decide whether Europe stays a place where medical technology is invented, made, launched and bought. 

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Medical technology is a strategic European sector, driving innovation, strengthening health systems, and fueling economic growth. Europe has the research base, the manufacturing base, and the clinical excellence to lead. It also has the market: €173 billion, second only to the United States. The question is not whether Europe can produce medical technology. It is whether Europe still makes it worth launching here first. Continued investment in R&D is what builds a healthier, more resilient, and globally competitive Europe.

Why medical technology is different

Health policy is often written with medicines in mind. Medical technology runs on a different model, and four of those differences matter for competitiveness. 

Innovation is continuous, not episodic

Innovation is continuous, not episodic

The sector filed more than 15,900 European patent applications in 2025, close to double the number filed in pharmaceuticals, and a higher share of them were granted: 77% against 39%. Over the past two decades medical technology filings have almost tripled, while pharmaceutical and biotechnology filings stayed flat. There is no patent cliff here and no exclusivity period. Products are improved, replaced and improved again. 

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Innovation is continuous, not episodic

Medtech Europe

The sector filed more than 15,900 European patent applications in 2025, close to double the number filed in pharmaceuticals, and a higher share of them were granted: 77% against 39%. Over the past two decades medical technology filings have almost tripled, while pharmaceutical and biotechnology filings stayed flat. There is no patent cliff here and no exclusivity period. Products are improved, replaced and improved again. 

Nine in ten companies are small 

Nine in ten companies are small 

Europe has more than 36,000 medical technology companies and around 90% of them are SMEs, most employing fewer than 50 people. When regulatory cost goes up, a large company reallocates. A small one stops making a product, drops a product line, or closes. What disappears is often an orphan device, and nobody else picks it up.

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Nine in ten companies are small 

Medtech Europe

Europe has more than 36,000 medical technology companies and around 90% of them are SMEs, most employing fewer than 50 people. When regulatory cost goes up, a large company reallocates. A small one stops making a product, drops a product line, or closes. What disappears is often an orphan device, and nobody else picks it up.

The everyday matters as much as the breakthrough 

The everyday matters as much as the breakthrough 

More than two million medical technologies are in use across Europe, from wound dressings and syringes to implants, scanners and diagnostic tests. Hospitals depend on the ordinary ones every single day. A competitiveness policy tuned only for novelty misses most of what care is actually made of. 

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The everyday matters as much as the breakthrough 

Medtech Europe

More than two million medical technologies are in use across Europe, from wound dressings and syringes to implants, scanners and diagnostic tests. Hospitals depend on the ordinary ones every single day. A competitiveness policy tuned only for novelty misses most of what care is actually made of. 

Key Figures

Where Europe is losing ground

Europe still invents, but it has become harder to launch here. One in three large manufacturers now deprioritises the EU for first regulatory approval. Around 60% say administrative burden and the cost of approval are the biggest barrier to bringing an innovative device to the EU market. More than 70% have had to put extra resources into compliance. Learn more on our administrative burden report and 2024 regulatory survey.

  • For smaller companies the effect is sharper: SMEs cannot absorb rising compliance costs, forcing them to discontinue products, drop lines, or close, often taking orphan devices with no alternative off the market
  • Patients and clinicians feel it: One in two clinicians report difficulty accessing medical devices, and one in two hospital pharmacists say shortages are affecting patient care

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Two decisions this year

Europe does not lack strategies for life sciences and competitiveness. What actually shapes this sector gets written into specific pieces of law, and two of them are on the table right now. 

One sets the rules for getting a medical technology onto the market at all. The other sets the rules for how it is bought once it is there. Between them they cover the whole route from a European laboratory to a European hospital, and both will be settled in about a year.

Decision one: the rules for putting devices on the market

The European Commission has proposed a targeted revision of the rules for medical devices (MDR) and in vitro diagnostics (IVDR). MedTech Europe supports it. The direction is right, most of the content is right, and Parliament and Council should adopt it quickly. Read our position on the revision of the Medical Devices Regulation and In Vitro Diagnostics Regulation.

What we welcome

What we welcome

An end to fixed recertification and a legal basis for international cooperation

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What we welcome

Medtech Europe

  • An end to fixed recertification: Open-validity certificates with risk-based checks would replace the fixed five-year cycle. Recertification largely repeats work already done through annual audits and post-market surveillance. Removing it lets regulators focus where the risk actually is, not where the calendar says.
  • A legal basis for international cooperation: The Medical Device Single Audit Programme already lets one audit satisfy five jurisdictions, including the US, Canada and Japan. Europe remains an observer, not a member. Fixing that cuts duplication and makes the CE mark count for more abroad, which matters most to smaller companies that cannot afford five separate audits.

What needs strengthening

What needs strengthening

New pathways for breakthrough and orphan devices, a clearer line on cybersecurity, and reflecting AI Act’s requirements into the MDR/IVDR revision

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What needs strengthening

Medtech Europe

  • Include children: The new breakthrough and orphan pathways are a genuine step forward, and Europe is the last major jurisdiction without them. They should cover paediatric devices explicitly. Not every device made for children is rare or breakthrough, and children should not wait longer than adults for the same technology.
  • Treat cybersecurity as cybersecurity: A security event that harms a patient is a safety matter and belongs in the vigilance system. A vulnerability that harms nobody is not. Running both through one channel merges two frameworks that use the same words differently, helping neither patients nor regulators.
  • Put AI requirements inside the framework, not alongside it: AI-enabled devices are already regulated under the MDR and IVDR. The AI Act’s high-risk requirements should sit within those rules, so manufacturers face one conformity assessment, not two overlapping ones. This is not deregulation: the safeguards stay, the duplication goes. Aviation already works this way.

What needs a rethink

What needs a rethink

Reusability should not be the default for single-use devices

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What needs a rethink

Medtech Europe

Reusable by default: The Commission proposal would presume that devices are reusable unless a manufacturer justifies designating them single-use. Most single-use devices cannot be reused, and the single-use principle exists because of what happened in the past when they were. The Commission’s own 2024 study found the evidence on the safety of reprocessing is thin, and recommended developing guidance on which devices are suitable before going further. No other major jurisdiction takes this approach. 

Decision two: how Europe buys

The European Commission proposed a new Public Procurement Regulation in September 2026. Because medical technologies are bought through tenders rather than reimbursed, this is not a secondary file for the sector. It sets the terms on which the market works.

MedTech Europe welcomes the direction: one rulebook, value over lowest price, and a real opening for innovation. Whether it works depends on how much of it stays optional. Read our first reaction to the Public Procurement Regulation.

What we welcome

What we welcome

One rulebook for Europe, value over lowest price and a real route for innovation

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What we welcome

Medtech Europe

  • One rulebook for Europe: Procurement markets are still divided along national lines, and a directly applicable Regulation is the instrument capable of closing that gap. Suppliers would prove their eligibility once, digitally, rather than reassembling the same file for every tender in every country. 
  • Value over lowest price: Best quality for public money becomes a principle of EU procurement, and price-only awarding is no longer available. Price alone undervalues what a technology does for a patient and what it saves a health system over time. 
  • A real route for innovation: A dedicated innovation procedure, available without first running and failing a standard tender, that ends in a contract for deployment rather than a pilot. 

What needs strengthening

What needs strengthening

Procurement needs quality that can outweigh price, tools that are required not optional, fair terms for smaller companies, and resilience shared across the supply chain, not carried by one buyer.

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What needs strengthening

Medtech Europe

  • Make quality decide: At a 30% minimum weighting, price can still decide the outcome, and the text leaves buyers routes to step outside quality assessment altogether. The floor should rise, the exits should be narrowed, and life-cycle costing should move towards total cost of care along the patient pathway. 
  • Required, not optional: Market consultation, division into lots and variant offers are all available, but almost none of them is required. Tools a buyer can skip get skipped. Where a level playing field is the aim, common requirements work better than enabling language. 
  • A way in for smaller companies: Buyers should explain when they choose not to divide a large contract into lots, and payment terms should be enforceable, with a firm maximum and interest for late payment. A contract won and paid late is a cost carried, not a market opened. 
  • Resilience, proportionately: Recognising health as a critical sector is the right starting point, and security of supply matters directly to patients. Requirements need to be proportionate, based on evidence and workable for suppliers, with a coordinated approach across Member States rather than separate information requests in each. Resilience is built across a whole supply chain. It should not be loaded onto a single buyer or a single bidder. 

What needs a rethink

What needs a rethink

A European preference should measure where value is created, not just where a product is assembled, and resilience should be weighed proportionately across the whole supply chain, not loaded onto a single buyer.

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What needs a rethink

Medtech Europe

  • Measure what is actually European: MedTech Europe welcomes keeping European preference voluntary and aligned with the EU’s trade commitments, but how origin is measured needs a rethink. The proposal relies on a customs test of where a product was last substantially transformed. Yet much of medtech’s European value sits in research, design, certification, installation, maintenance, training and clinical support, and a test based on final assembly misses most of it. It also risks ruling out technologies patients need, in a sector built on globally sourced components. Any preference should be targeted and proportionate, applied only where competition and supply are secure, and should never put continuity of patient care at risk.

Simplification: addressing Europe’s competitiveness

These two files matter, but they are no silver bullet. Competitiveness depends on the wider ecosystem: standards that arrive faster, so conformity does not wait on paperwork. Liability rules that protect people without discouraging investment. Trade policy that keeps medical technology out of tariff disputes, both ways. Digital rules that fit together, not stack up. Environmental requirements grounded in science and properly sequenced. Research funding that covers the whole journey, not just the discovery.

A simpler system is not a shortcut on safety. It is the condition for ensuring patient safety while fostering a competitive industry.

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