Brian Smith

Professor Brian D Smith joined the Open University Business School in 2007, as a visiting research fellow, after completing his PhD, and several years subsequent research, at Cranfield School of Management. He is also Adjunct Professor at SDA Bocconi in Milan.

Brian’s research interests are in the way firms create and implement strategy practice. His published work covers two areas; firstly, how firms make strategic planning work in the real world and secondly how they make sense of the market environment to create market insight. His current research programme is exploring what prevents firms from implementing their strategic decisions effectively.

Brian has published over 200 papers, books and articles in both the academic and practitioner press. He is also the editor of the Journal of Medical Marketing, the leading peer-reviewed journal in its field.

In addition to creating and disseminating knowledge about strategy making and implementation, Brian works with many leading companies to transfer that knowledge. Most of his work is in pharmaceutical and medical technology markets, a sector in which he worked for 20 years prior to his current role.